Bezier launch Txt to Win for Wolf Blass’ Independent Retailers
We went live today with Wolf Blass’ latest promotion. It’s a simple txt to win, aimed at independent retailers such as corner-shops and off-licences. We were briefed on a target market that didn’t interact on the web, were very busy and managed their work and social lives using feature phones. We drove awareness of the promotion with PoS & on-pack print then acquisition with a simple txt to win. Bezier delivered the campaign end to end from paper to sms with my team delivering all of the digital aspects including shortcodes, keywords, auto-response and online...
Read MoreExperiment with Video Editing
I’ve been trying out some new online video editing software. I threw this together in under 30 mins, a short portfolio of some of the digital design work that I’ve done. There’s some problems with embedding but the results are interesting. View the Larry’s Brain Digital Design video.
Read MoreThe Activity People – Digital Strategy
I’ve recently been helping The Activity People, a small business in Harrogate, organise their digital communications strategy. I’ve given them some pointers on email and blog content and set them up with an email system. They’ve just started adding these articles to their blog and emailing them out to their customers. If you’re interested in a great time like Clay Pigeon Shooting, Karting or even Zorbing check out their site. The ever reliable Max Pouncy did the email design and the blog is The Activity People’s...
Read MoreWolf Blass Competition Phase 1
A little late, but better than never. Wolf Blass Competition is a great little competition microsite planned and managed by me (Lawrence Alexander) as part of my day job as Head of Digital Strategy at Bezier.com. The site, designed and built by Max Pouncy, is supported by a neat online management area where the client can log in to view and export all of their entrant details as they happen. Winners are chosen at random by using...
Read MoreLaurent Perrier launch Taste Competition
I’m proud to say that Max Pouncy and I have been doing some great work in our roles at Coutts, Creative Shopper Marketing for a recent promotion from Laurent Perrier Champagne. Using no back end technology we have created a competition entry form, send to a friend form and send to a friend email. The client has access to all competition entries and live reports on how many people have entered & how many have sent to a friend. Check out the live site at http://www.laurent-perrier-taste.co.uk P.S. Note the hyphens used in the URL so that Google and other search engines can more...
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