Guide to Digital Strategy Infographic
There are thousands of websites that teach people how to use web tools like twitter and facebook. But they aren’t the starting point. This guide encourages you to think about all of the aspects of a digital strategy before deciding what tool to use. Watch the presentation
Read MoreMy Place in Geolocation
The UK public now expects to find real places in the digital world. We use online store locators to find an address, tap it into our sat-nav and (some of us) check in on Facebook when we get there. Just by doing this there is an expectation that the places we visit in the real world will match up with what we see online. Put simply, when we visit a street we expect it to be the same as its Google Place. Geolocation is one of the newest technologies currently being used by the British public so it’s not yet part of people’s everyday understanding the email, SMS or postcodes...
Read MoreWe put Geolocation in its place.
Yesterday I sat on the panel of one Leeds Digital Festival’s famous Digital Lunches. I was pleased to be invited by Simon Wilson (@idlesi) to sit on the ‘Putting Geolocation in its place’ panel at Leeds Digital Festival to throw around some thoughts with some great minds in Geolocation. We were presented with some really interesting questions, so I’m planning to revisit them in the near future and publish my answers to each question and I’d love to see the other panelists to do the same. If you follow me on Twitter I’ll let you know when it’s up. In...
Read MoreBezier launch Txt to Win for Wolf Blass’ Independent Retailers
We went live today with Wolf Blass’ latest promotion. It’s a simple txt to win, aimed at independent retailers such as corner-shops and off-licences. We were briefed on a target market that didn’t interact on the web, were very busy and managed their work and social lives using feature phones. We drove awareness of the promotion with PoS & on-pack print then acquisition with a simple txt to win. Bezier delivered the campaign end to end from paper to sms with my team delivering all of the digital aspects including shortcodes, keywords, auto-response and online...
Read MoreColonisation of the New World
Discovered in the 80′s by explorers and mining corporations, this world has its colonisation story like any other. This could be Australia, Avatar or post-Mayflower America. This is … The Web The population of the web can be split into three basic races. Despite many years of colonisation, these races very rarely mix with each-other and still rely on diplomats, also known as Digital Strategists, to translate and negotiate between the cultural groups. Geeks (l33t) The indigenous population of the web, known to us as Geeks, call themselves the l33t. They have lived in the web for...
Read MoreThe Activity People – Digital Strategy
I’ve recently been helping The Activity People, a small business in Harrogate, organise their digital communications strategy. I’ve given them some pointers on email and blog content and set them up with an email system. They’ve just started adding these articles to their blog and emailing them out to their customers. If you’re interested in a great time like Clay Pigeon Shooting, Karting or even Zorbing check out their site. The ever reliable Max Pouncy did the email design and the blog is The Activity People’s...
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