My Place in Geolocation
The UK public now expects to find real places in the digital world. We use online store locators to find an address, tap it into our sat-nav and (some of us) check in on Facebook when we get there. Just by doing this there is an expectation that the places we visit in the real world will match up with what we see online. Put simply, when we visit a street we expect it to be the same as its Google Place. Geolocation is one of the newest technologies currently being used by the British public so it’s not yet part of people’s everyday understanding the email, SMS or postcodes...
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